Marketing with small PPC budget?
Here’s how I took a small events business from selling just 5 event tickets per event to
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Dylan Tillman
Digital Marketer Specialising In Content Marketing & Campaign Strategy.
NB. All Content Marketing Footage Produced By Me For Specific Campaigns.
About Me:
Content Marketing? Campaign Management? Social Media.
Sorted…
An experienced content marketer and videographer with expertise after just over 8 years in corporate digital marketing, marketing consulting, and lead generation. Proficient at creating engaging and strategic marketing content to enhance brand identity and foster business growth.
Open to Digital Marketing roles, bringing a blend of creativity and analytical skills to drive business success.
Currently based in London, UK, and seeking opportunities in the global market to leverage my
marketing experience. My expertise in crafting tailored marketing strategies to build and engage
brand identity and encourage future communications with companies and products.
As a recent graduate, with a BA in Digital Marketing with a specialisation on Customer Relationship Management, Sustainability
Marketing, Managing Brands, Marketing Metrics, and Company Law.
These modules equipped me with a diverse set of
skills, ranging from building strong customer relationships to understanding the legal and ethical aspects of marketing.
This knowledge has been instrumental in developing effective strategies that
drive brand growth and align with business objectives and sustainable practices. I am now looking to apply these skills in a dynamic corporate environment, where I can contribute to impactful marketing strategies and further develop my expertise in brand management and digital marketing
My Skills
1. Content Marketing & Brand Positioning – Skilled in creating strategic content to build brand identity and audience engagement.
2. Videography & Video Production – Experienced in producing high-quality, corporate-focused video content for promotional use. Dual Sony Shooter, Experienced with gimbal work, production setups and content editing.
3. Social Media & SEO – Proficient in social media marketing and SEO strategies to boost brand visibility and engagement. Fluent in HTML etc and experienced in keyword research and strategic search engine campaigns.
4. Paid Media & PPC Advertising – Skilled in executing pay-per-click (PPC) campaigns across platforms like Google Ads and Meta Ads. Building and planning campaigns for all platforms, web, tv, social media and more.
5. Data Analysis & A/B Testing – Strong analytical skills, including A/B testing to optimize campaign effectiveness and reach.
6. Customer Relationship Management (CRM) – Expertise in CRM for building and maintaining strong client relationships. Having used Hubspot, Salesforce & Zoho CRM to manage communications.
7. Campaign Development & Execution – Experienced in designing, launching, and managing successful digital marketing campaigns from scratch. Experience in graphic design, content editing and more.
8. Marketing Metrics & Reporting – Knowledgeable in tracking and interpreting marketing metrics to measure campaign success. Understand key elements of Meta Pixel and Tiktok Pixel for remarketing strategies.
9. Sustainability Marketing & Compliance – Understanding of sustainable marketing practices and compliance with regulatory standards. Theoretical knowledge & studies in corporate law and the legal and ethical practices of corporations.
10. Project Management & Team Collaboration – Effective project manager with strong teamwork and communication skills, ensuring seamless campaign execution.
Dylan Tillman’s marketing projects take contemporary brand strategy to new heights. Each project reflects a deep understanding of industry trends, customer engagement, and creative storytelling, showcasing skills in content marketing, videography, and campaign management.
Find out more
Get To Know Me Outside The Corporate Sphere!
I’m a naturally curious and creative individual who loves exploring new ideas and pushing the boundaries of digital marketing. Friends and colleagues describe me as someone with knowledge in all sorts! with a knack for building genuine connections, I have been a passionate networker and community builder, working with events and talking to people. My passion for storytelling extends beyond work, as I’m also an avid photographer and videographer, often capturing unique perspectives on my travels.
When I’m not immersed in marketing strategy or video production, you’ll probably find me dealing with antiques, jewellery or 19th century photography with the wetplate process. A fun fact about me – is no matter what the topic, I will have a totally random fact for it. Some people call me a walking wikipedia but more random. Whether it’s a new project or a new place, I’m always excited to learn, grow, and create something meaningful.
Qualifications And Certifications
Upper 2:1 Digital Marketing BA Honours
Specialist Topics:
Marketing Metrics, Social Media Marketing, Communications & Channel Optimisation, Convergent Media, Company Law, Managing Brands, Customer Relationship Management, Strategy & Planning, Sustainability Marketing.
CIM Level 3 Foundation Certificate in Professional Marketing
Comprehensive knowledge in marketing fundamentals, content strategy, and consumer insights. Skilled in identifying marketing mix elements, aligning content with audience and objectives, and evaluating suitable channels. Proficient in market research techniques, analysing consumer behavior, and assessing the impact of social, cultural, and ethical factors on marketing strategies.
A Levels Certificates
Business – A
Geography – A
Photography – B
Extended Project – B
Work Experience
2018-Present
Freelance Content Marketing Videographer
Marketing Video & Specialist in Corporate (2022-Present)
Develop and execute comprehensive content marketing
strategies designed to captivate a broad audience and effectively
convert viewership into high-quality leads.
Travel across the UK to produce impactful corporate content for
prominent brands and businesses, including notable projects such as
the Sir David Amess Children’s Parliament UK, Temple of Art and
Music, Damac Real Estate & The Institute Of Directors UK.
HTS Events Co-ordinator & Digital Brand Management
Communications Specialist (2021-2023)
- Develop and launch targeted advertising campaigns for community sound
bath events, successfully scaling the company from a small group to hosting
larger events with up to 40 participants.
- Oversee social media marketing and promotional strategies, utilising pay-per-
click (PPC) advertising and A/B tested campaigns to maximise audience
engagement and event attendance with a paid advertising CTR of 6.2% for the
brand launch adset.